This interactive video (from 2013) is the song’s first official video. It allows viewers to use their keyboards or cursors to flip through 16 channels that mimic TV formats such as games shows, shopping networks and reality series. People on each channel, no matter what TV trope they represent, are seen lip-syncing the lyrics.

“I’m using the medium of television to look back right at us,” director Vania Heymann told Mashable. “You’re flipping yourself to death with switching channels [in real life].” Adds Interlude CEO Yoni Bloch: “You’ll always miss something because you can’t watch everything at the same time.”

The stations you can flip through include a cooking show, The Price Is Right, Pawn Stars, local news, a tennis match, a children’s cartoon, BBC News and a live video of Dylan and the Hawks playing “Like a Rolling Stone” in 1966.

via mashable.com and bobdylan.com