Business Auckland

New Zealand is one of the eas­i­est places in the world to do busi­ness. It is ranked num­ber one of 189 coun­tries for ease of start­ing a busi­ness, and at num­ber two for ease of doing busi­ness — and it can all be done online for lit­tle cost (the whole process takes less than two days).

This web project was for local gov­ern­ment (Auckland’s Tourism, Event and Eco­nom­ic Devel­op­ment — ATEED). ATEED’s role is to improve New Zealand’s eco­nom­ic pros­per­i­ty by lead­ing the suc­cess­ful trans­for­ma­tion of Auckland’s econ­o­my. This means being respon­si­ble for iden­ti­fy­ing mar­ket fail­ures and oppor­tu­ni­ties, con­nect­ing key play­ers and influ­enc­ing resources being focused in areas of growth for Auckland.

As the Busi­ness Dig­i­tal Advi­sor for ATEED, my role involved com­bin­ing more than 66 inde­pen­dent web­sites into a sin­gle hub for over 12 busi­ness units, and pro­vid­ing online tools for self-ser­vice deliv­ery. Built using Expres­sio­nEngine, the CMS allowed a com­pre­hen­sive approvals work­flow for the team at ATEED to draft, pre­view and send con­tent for review before it could be pub­lished on the live site.

The result­ing stan­dards-com­pli­ant and ful­ly-respon­sive web­site had var­i­ous capa­bil­i­ties, includ­ing video, social media, tools & resources, dynam­ic graphs (using High­Charts), news, and a cur­ren­cy cal­cu­la­tor (updat­ed daily).

On this project, I was respon­si­ble for:

  • Infor­ma­tion Architecture
  • Scoping/Research
  • Inter­face Design
  • Con­tent Planning
  • Stake­hold­er Engagement
  • Man­ag­ing Creative/Visual Design
  • Func­tion­al Specification
  • Project Man­age­ment
businessaucklandz.com - wool wireframe
Phys­i­cal Wire­frame (using wool!) to demon­strate rel­a­tive inter­con­nec­tiv­i­ty between pages.

Date: 24th June 2013

Client: Auckland Tourism, Events and Economic Development (ATEED)

Category: Code, Product, UX