AML’s idea was to base the campaign around valuable, engaging content for consumers, which provided a back-story for the Neptune investment funds. The content was delivered through both printed and downloadable online brochures, and a bespoke microsite – using parallax functionality and providing supporting content through video.
Alongside written content, articles featured elegant illustrations and infographics to highlight key facts about the funds and markets in a striking and clean way. Using this visual language, we created online advertising to drive investors to the site and the online brochure.
New Reformers provided cut-through in a busy ISA market by offering high quality, useful content in a visually interesting and innovative way.
AML were able to achieve the desired layout design — an easily animated, asymmetric parallax layout (similar to the New York Times’ legendary Snowfall article, but fully responsive) — with both elegance and simplicity. Through prototyping, we evaluated a number of tools (including the Aesop Story Engine), and eventually settled on Visual Composer. An additional constraint was for the client to easily and quickly update table data (without any developer knowledge) — for this, we selected the intuitive and flexible Tablepress plugin.
Completed within the allocated six weeks production timeframe, on this project I was responsible for:
- Creative/Visual Design Collaboration
- Extensive Artworking Markup (of colours, elements and sections)
- Responsive SVG infographics
- User Experience & Wireframing
- Quality Assurance & Testing