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FYI Flooring

FYI Flooring

A cli­ent came to me look­ing to refresh their web­site and add the abil­ity for cus­tom­ers to replen­ish con­sum­ables and pur­chase accessor­ies. Con­tin­ue reading
Lee Warn

leewarn.org

Logo design, busi­ness cards, web­site design, email mar­ket­ing and pro­duc­tion for Lee Warn — a multi-sport ath­lete, mar­riage cel­eb­rant and motiv­a­tion­al speaker.

The dynam­ic iden­tity con­tains a ref­er­ence to Rorschach inkblots, which allows the view­er to mani­fest their own inter­pret­a­tion of the brand. Each applic­a­tion of the logo employs a dif­fer­ent inkblot — for example, the busi­ness cards used eight dif­fer­ent back­grounds and the email foot­er uses a slowly chan­ging GIF animation.