FYI Flooring
5th March 2013
Logo design, business cards, website design, email marketing and production for Lee Warn – a multi-sport athlete, marriage celebrant and motivational speaker.
The dynamic identity contains a reference to Rorschach inkblots, which allows the viewer to manifest their own interpretation of the brand. Each application of the logo employs a different inkblot – for example, the business cards used eight different backgrounds and the email footer uses a slowly changing GIF animation.