To be good at your craft,
you’ve got to keep your tools sharp.
Core skills
Recommendations

Idan Sol - Head of Product, The Access Group

Justin Narracott - CTO, Ingeus

Simon Honeywood - Owner, Readysalted Design Ltd

Jonathan Hirshler - Digital Director, AML Group

Andrew Eccleston - Founding Partner and Managing Director, ThisCity Agency

Heidi Tacbian - Head of Digital, ATEED

Aaron Jaffery - Head of Digital, fst The Group
Licenses and certifications

Generative AI Fundamentals
How generative AI and Large Language Models (LMM) work, how Google Cloud AI technology can be used by businesses and individuals, AI image generation, and how the principles of responsible AI lead to ethical decisions about the use of generative AI.
Google
28/07/23

Product-led Certification
Earners of this badge have demonstrated their knowledge of how to place their product at the center of the customer experience and leverage their product to solve challenges across all departments of the business, thereby being product led.
Pendo
27/01/23

Foundations of UX Design
Identify common job responsibilities of entry-level User Experience (UX) designers and other teams you might work with. Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design. Explain why design sprints are an important and useful part of a UX designer’s work.
Google
12/08/21

Certified Scrum Product Owner
The CSPO® demonstrates knowledge and ability to maximize the value of a product. A CSPO creates and communicates the product vision to the scrum team, understands release goals, makes decisions with the customer and business in mind, and maintains a product backlog.
Scrum Alliance, Inc.
21/05/18
UK Freelancer of the Year
Digital Excellence

Judge Matt Potter from John Brown Media (part of the Dentsu Aegis Network) remarked that I was “More than just a problem-solver and creative freelancer, he immersed himself in the client’s organisation, goals and culture. That meant Ian could start not just fulfilling the brief, but exceeding it – and even challenging the client’s own practices, assumptions and expectations of what was possible in the digital space.”