So, a grass-roots Facebook campaign sees “Killing in the Name” beat X-Factor winner to the Christmas number one in the UK.
Earlier this year in June, Starbucks opens an experimental “stealth store” with little visible branding (15th Avenue Coffee and Tea – “inspired by Starbucks”, but actually copied en masse from local stores in the area), sending the advertising agency in a spin. Has the worm finally turned?
via bbc.co.uk and marketingmagazine.co.uk
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