Incred­ibly humor­ous, well-writ­ten and researched art­icle by Maciej CegÅ‚owski about bloated web­site size — branch­ing into Rus­si­an lit­er­at­ure, Google’s Accel­er­ated Mobile Pages and Face­book’s Instant Art­icles. It’s the text ver­sion of the talk he gave on Octo­ber 29, 2015, at the Web Dir­ec­tions con­fer­ence in Sydney.

Top­ics covered include:

  1. The Crisis
  2. Fake Fixes
  3. Fat Ads
  4. Fat Assets
  5. Chick­en­shit Minimalism
  6. Inter­face Sprawl
  7. Heavy Clouds
  8. Stir­ring Conclusion