Incredibly humorous, well-written and researched article by Maciej CegÅ‚owski about bloated website size — branching into Russian literature, Google’s Accelerated Mobile Pages and Facebook’s Instant Articles. It’s the text version of the talk he gave on October 29, 2015, at the Web Directions conference in Sydney.

Topics covered include:

  1. The Crisis
  2. Fake Fixes
  3. Fat Ads
  4. Fat Assets
  5. Chickenshit Minimalism
  6. Interface Sprawl
  7. Heavy Clouds
  8. Stirring Conclusion