This inter­act­ive video (from 2013) is the song’s first offi­cial video. It allows view­ers to use their key­boards or curs­ors to flip through 16 chan­nels that mim­ic TV formats such as games shows, shop­ping net­works and real­ity series. People on each chan­nel, no mat­ter what TV trope they rep­res­ent, are seen lip-syncing the lyrics.

“I’m using the medi­um of tele­vi­sion to look back right at us,” dir­ect­or Vania Hey­mann told Mash­able. “You’re flip­ping your­self to death with switch­ing chan­nels [in real life].” Adds Inter­lude CEO Yoni Bloch: “You’ll always miss some­thing because you can­’t watch everything at the same time.”

The sta­tions you can flip through include a cook­ing show, The Price Is Right, Pawn Stars, loc­al news, a ten­nis match, a chil­dren’s car­toon, BBC News and a live video of Dylan and the Hawks play­ing “Like a Rolling Stone” in 1966.

via mashable.com and bobdylan.com