People from both coun­tries who engaged with the screens were encour­aged to com­plete a friendly task togeth­er such as wave, touch hands, draw a peace sign or dance before they shared a Coca-Cola. 

Coca-Cola recently put digit­al sig­nage-enabled and con­nec­ted vend­ing kiosks in two pop­u­lar shop­ping malls in Lahore (Pakistan) and New Del­hi (India), hos­tile neigh­bors with sim­mer­ing resent­ments that once were part of the same nation.

Of course we know that The Coca-Cola Com­pany is really a heart­less cor­por­ate behemoth, try­ing to win mar­ket share by win­ning the hearts and minds of the people.

Sure, it’s a little (ok, per­haps overly) sweet, but a step in the right dir­ec­tion. Per­haps next we’ll have coke-sponsored NGO initiatives?