People from both countries who engaged with the screens were encouraged to complete a friendly task together such as wave, touch hands, draw a peace sign or dance before they shared a Coca-Cola.

Coca-Cola recently put digital signage-enabled and connected vending kiosks in two popular shopping malls in Lahore (Pakistan) and New Delhi (India), hostile neighbors with simmering resentments that once were part of the same nation.

Of course we know that The Coca-Cola Company is really a heartless corporate behemoth, trying to win market share by winning the hearts and minds of the people.

Sure, it’s a little (ok, perhaps overly) sweet, but a step in the right direction. Perhaps next we’ll have coke-sponsored NGO initiatives?