Hemingway (logo)

Like the lead para­graph in a news sto­ry or the­sis in an essay, your head­line is your one true sen­tence: the sin­gle most impor­tant asset for cap­tur­ing atten­tion in the feed.

Hem­ing­way is Sharethrough’s new AI-pow­ered head­line ana­lyz­er, an easy-to-use, pub­licly avail­able tool that puts a wealth of pro­pri­etary data sci­ence and lin­guis­tic analy­sis at your fin­ger­tips for the first time. This new tool is free for any­one look­ing to nav­i­gate the new pres­sures and demands in con­tent mar­ket­ing, help­ing them ana­lyze and quick­ly improve the qual­i­ty of their head­lines, opti­miz­ing for both impres­sion and engage­ment.

Below are the intial results for this article’s head­line (pre-Bey­on­cé).

Hemingway (actual headline result)

Using this analyser, I was able to push my Head­line Qual­i­ty Score from 62 to 79%. I’m not sure adding Bey­on­cé improved your lev­el of engage­ment after you arrived, but you clicked on the head­line though, didn’t you? Appar­ent­ly that’s 98% of the prob­lem solved.

How does it work?

The Head­line Qual­i­ty Score is based on a mul­ti­vari­ate lin­guis­tic algo­rithm built on the prin­ci­ples of Behav­ior Mod­el the­o­ry and Sharethrough’s neu­ro­science and adver­tis­ing research. The algo­rithm takes into account more than 300 unique vari­ables, includ­ing EEG data and Nat­ur­al Lan­guage Pro­cess­ing, enabling your native ads to cap­ture atten­tion, increase engage­ment and deliv­er a stronger impres­sion.

Basi­cal­ly, it offers sug­ges­tions to improve click­throughs — but’s it not going to write bet­ter head­lines for you.

Back to work, you Hem­ing­way-wannabe.

via nativeadvertising.com