Hemingway (logo)

Like the lead paragraph in a news story or thesis in an essay, your headline is your one true sentence: the single most important asset for capturing attention in the feed.

Hemingway is Sharethrough’s new AI-powered headline analyzer, an easy-to-use, publicly available tool that puts a wealth of proprietary data science and linguistic analysis at your fingertips for the first time. This new tool is free for anyone looking to navigate the new pressures and demands in content marketing, helping them analyze and quickly improve the quality of their headlines, optimizing for both impression and engagement.

Below are the intial results for this article’s headline (pre-Beyoncé).

Hemingway (actual headline result)

Using this analyser, I was able to push my Headline Quality Score from 62 to 79%. I’m not sure adding Beyoncé improved your level of engagement after you arrived, but you clicked on the headline though, didn’t you? Apparently that’s 98% of the problem solved.

How does it work?

The Headline Quality Score is based on a multivariate linguistic algorithm built on the principles of Behavior Model theory and Sharethrough’s neuroscience and advertising research. The algorithm takes into account more than 300 unique variables, including EEG data and Natural Language Processing, enabling your native ads to capture attention, increase engagement and deliver a stronger impression.

Basically, it offers suggestions to improve clickthroughs — but’s it not going to write better headlines for you.

Back to work, you Hemingway-wannabe.

via nativeadvertising.com