This year’s festival theme of ‘convergence and collaboration’ inspired wieden + kennedy to take advantage of onedotzero’s vast fan base and constant, online conversations to create this new identity. They have harnessed dialogue from twitter, facebook, etc, and have channelled the content via specially produced software devised by computational design wizard Karsten Schmidt (a.k.a. Toxi) through colourful ‘ribbons’ that move organically as if alive. These ribbons gravitate towards invisible paths that will ultimately mirror onedotzeros font and logo: a living, breathing identity that encapsulates the themes of the festival.
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