This year’s fest­iv­al theme of ‘con­ver­gence and col­lab­or­a­tion’ inspired wieden + kennedy to take advant­age of one­dotzer­o’s vast fan base and con­stant, online con­ver­sa­tions to cre­ate this new iden­tity. They have har­nessed dia­logue from twit­ter, face­book, etc, and have chan­nelled the con­tent via spe­cially pro­duced soft­ware devised by com­pu­ta­tion­al design wiz­ard Karsten Schmidt (a.k.a. Toxi) through col­our­ful ‘rib­bons’ that move organ­ic­ally as if alive. These rib­bons grav­it­ate towards invis­ible paths that will ulti­mately mir­ror one­dotzer­os font and logo: a liv­ing, breath­ing iden­tity that encap­su­lates the themes of the festival.