Blackberry Pearl Product Launch

This motion graph­ics video mont­age played in exclus­ive nightclubs such as Lon­don’s Club 24, Manchester­’s FAC251 and in Cambridge.

Cre­ated 48 hours before launch, it uses stock foot­age, TVC assets, brand logos, and gen­er­at­ive visu­als, all edited togeth­er in order to cre­ate a seam­less and tiled loop­ing anim­a­tion. I also cre­ated sup­ple­ment­al video assets for LCD cof­fee tables, and mobile-friendly 3GP video con­tent for the Black­berry Pearl roadshow.

Date: 25th May 2010

Client: Double A Digital

Category: Experiential