Operation Smoke Storm

  • Operation Smoke Storm
  • Operation Smoke Storm
  • Operation Smoke Storm
  • Operation Smoke Storm
  • Operation Smoke Storm
  • Operation Smoke Storm
  • Operation Smoke Storm
  • Operation Smoke Storm

World­wide, 1 per­son dies every 6.5 seconds due to smoking and oth­er tobacco use. Every day in the UK, over 900 school chil­dren (aged under 16) try smoking for the first time.

Oper­a­tion Smoke Storm is a brand new style of learn­ing resource for schools which tar­gets this prob­lem by cre­at­ing a lifesav­ing shift in teens’ atti­tudes towards smoking and the tobacco industry. It was designed to cre­ate classroom dis­cus­sion about unscru­pu­lous tobacco industry prac­tices that tar­get young people. It focuses on tobacco mar­ket­ing strategies from the per­spect­ive of a tobacco industry exec­ut­ive and mar­ket­ing com­pany, as well as a health cam­paign­er, both seen through the eyes of a teen­ager and repor­ted dir­ect to cam­era in the form of a social media blog. Oper­a­tion Smoke Storm com­prises of 5 prin­cip­al resource components:

  • 3 sep­ar­ate 50 minute ses­sions which can be delivered con­sec­ut­ively over 3 PSHE ses­sions or dur­ing an entire cur­riculum free day (rel­ev­ant cur­riculum links are provided)
  • 1 Fam­ily Com­pon­ent — a take home booklet
  • 1 Boost­er Com­pon­ent — a fol­low up inter­act­ive ses­sion usu­ally delivered one year after the ori­gin­al three ses­sions have been presented

In the ses­sions, the teach­er streams a pre-loaded online mul­ti­me­dia present­a­tion and dis­plays this on an over­head pro­ject­or screen at the front of the class. The teach­er can nav­ig­ate through the present­a­tion both back­wards and for­wards, play­ing video clips and paus­ing to facil­it­ate activ­it­ies and dis­cus­sions. Clear teach­er instruc­tions and book­lets for stu­dents are provided. It was so suc­cess­ful, both a tri­al DVD ver­sion and exten­sion Boost­er ses­sions were added.

For this pro­ject, I was part of a lar­ger team. My respons­ib­il­it­ies included;

  • Devel­op­ment of an adapt­ive web-based AS3.0 Flash application
  • Tech­nic­al Direction
  • Con­tent plan­ning and delivery
  • Video com­pres­sion
  • Audio cleanup (mobile phone inter­fer­ence removal)
  • Pro­ject Man­age­ment (assist­ing the Lead Pro­ject Manager)
Video files
Audio files
Flash interactive games

A recent Lon­don tri­al showed that Oper­a­tion Smoke Storm improved stu­dent atti­tudes and mis­con­cep­tions held about smoking by as much as 39% and increased aware­ness of key smoking issues by 77%. This pro­ject was a final­ist in the 2012 BETT (Brit­ish Edu­ca­tion­al Train­ing and Tech­no­logy) Awards for Sec­ond­ary Digit­al Con­tent.

British Educational Training and Technology Awards

Date: 12th March 2011

Client: ThriveTribe

Category: Code, Video