Worldwide, 1 person dies every 6.5 seconds due to smoking and other tobacco use. Every day in the UK, over 900 school children (aged under 16) try smoking for the first time.
Operation Smoke Storm is a brand new style of learning resource for schools which targets this problem by creating a lifesaving shift in teens’ attitudes towards smoking and the tobacco industry. It was designed to create classroom discussion about unscrupulous tobacco industry practices that target young people. It focuses on tobacco marketing strategies from the perspective of a tobacco industry executive and marketing company, as well as a health campaigner, both seen through the eyes of a teenager and reported direct to camera in the form of a social media blog. Operation Smoke Storm comprises of 5 principal resource components:
- 3 separate 50 minute sessions which can be delivered consecutively over 3 PSHE sessions or during an entire curriculum free day (relevant curriculum links are provided)
- 1 Family Component – a take home booklet
- 1 Booster Component – a follow up interactive session usual