VR Reviews

v-r.reviews - post template


Look­ing at the emer­ging Vir­tu­al Real­ity con­tent sec­tor, I real­ised that find­ing good exper­i­ences seemed to be quite a dif­fi­cult pro­cess. Although there seemed to be a grow­ing num­ber of 360° and Google Card­board VR exper­i­ences, these were dis­played across many sites (such as You­Tube, Face­book, VR film fest­ivals, App Store and Google Play). Adding to this, each man­u­fac­turer also had their own gal­ler­ies. VR’s new and poten­tially vast user base was going to have dif­fi­culty find­ing good con­tent — a gap in the mar­ket which I inten­ded to fill.

My main two con­straints were: a small budget and quick edit­or­i­al turn­around — this meant using an exist­ing Word­Press theme (instead of devel­op­ing from scratch), and as much auto­ma­tion as pos­sible. Unlike my com­pet­it­ors, I aimed to cre­ate a friendly, con­tent-focused review site, aimed at a non-tech­nic­al audi­ence who wanted top qual­ity immers­ive exper­i­ences. To cap­ture addi­tion­al sub­si­di­ary mar­kets, I included reviews of a hand­ful of the most com­mon view­ers, cam­er­as and rigs.

I sketched a few logos and cre­ated wire­frames to determ­ine the brand­ing and UX require­ment. I care­fully matched my func­tion­al require­ments (such as respons­ive, drag-and-drop lay­out, struc­tured data, and advert­ising to gen­er­ate rev­en­ue) and com­pared a num­ber of themes to select the most effect­ive option. After some domain name research and con­fig­ur­ing the site securely on a new serv­er, I gen­er­ated about 50 test posts (using real con­tent) to refine the site archi­tec­ture. I was then able to gen­er­ate a com­pre­hens­ive con­tent plan.


The final res­ult is an appeal­ing, fresh look at VR con­tent — from a con­sumer­’s per­spect­ive. It includes an RSS-based HTML email sub­scrip­tion ser­vice — this auto­mat­ic­ally sends out a cus­tom email tem­plate when each post is pub­lished. I con­figured an impact­ful slider on the homepage which updates auto­mat­ic­ally. Land­ing page tem­plates sur­faced both new and fea­tured con­tent. The site is sup­por­ted by a branded You­Tube chan­nel, dis­play­ing all reviewed 360° con­tent in a single list for easi­er access.

Date: 18th July 2016

Project url: https://v-r.reviews

Category: Code, Product