Neptune’s New Reformers

  • Neptune’s New Reformers
  • Neptune’s New Reformers
  • Neptune’s New Reformers

AML’s idea was to base the cam­paign around valu­able, enga­ging con­tent for con­sumers, which provided a back-story for the Nep­tune invest­ment funds. The con­tent was delivered through both prin­ted and down­load­able online bro­chures, and a bespoke micros­ite — using par­al­lax func­tion­al­ity and provid­ing sup­port­ing con­tent through video.

Along­side writ­ten con­tent, art­icles fea­tured eleg­ant illus­tra­tions and infograph­ics to high­light key facts about the funds and mar­kets in a strik­ing and clean way. Using this visu­al lan­guage, we cre­ated online advert­ising to drive investors to the site and the online brochure.

New Reformers provided cut-through in a busy ISA mar­ket by offer­ing high qual­ity, use­ful con­tent in a visu­ally inter­est­ing and innov­at­ive way.

AML were able to achieve the desired lay­out design — an eas­ily anim­ated, asym­met­ric par­al­lax lay­out (sim­il­ar to the New York Times’ legendary Snow­fall art­icle, but fully respons­ive) — with both eleg­ance and sim­pli­city. Through pro­to­typ­ing, we eval­u­ated a num­ber of tools (includ­ing the Aesop Story Engine), and even­tu­ally settled on Visu­al Com­poser. An addi­tion­al con­straint was for the cli­ent to eas­ily and quickly update table data (without any developer know­ledge) — for this, we selec­ted the intu­it­ive and flex­ible Table­press plugin.

Com­pleted with­in the alloc­ated six weeks pro­duc­tion time­frame, on this pro­ject I was respons­ible for:

  • Creative/Visual Design Collaboration
  • Extens­ive Art­work­ing Markup (of col­ours, ele­ments and sections)
  • Respons­ive SVG infographics
  • Anim­a­tion
  • User Exper­i­ence & Wireframing
  • Qual­ity Assur­ance & Testing

Date: 29th July 2015

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Category: Product