Neptune’s New Reformers

  • Neptune’s New Reformers
  • Neptune’s New Reformers
  • Neptune’s New Reformers

AML’s idea was to base the cam­paign around valu­able, engag­ing con­tent for con­sumers, which pro­vid­ed a back-sto­ry for the Nep­tune invest­ment funds. The con­tent was deliv­ered through both print­ed and down­load­able online brochures, and a bespoke microsite – using par­al­lax func­tion­al­i­ty and pro­vid­ing sup­port­ing con­tent through video.

Along­side writ­ten con­tent, arti­cles fea­tured ele­gant illus­tra­tions and info­graph­ics to high­light key facts about the funds and mar­kets in a strik­ing and clean way. Using this visu­al lan­guage, we cre­at­ed online adver­tis­ing to dri­ve investors to the site and the online brochure.

New Reform­ers pro­vid­ed cut-through in a busy ISA mar­ket by offer­ing high qual­i­ty, use­ful con­tent in a visu­al­ly inter­est­ing and inno­v­a­tive way.

AML were able to achieve the desired lay­out design — an eas­i­ly ani­mat­ed, asym­met­ric par­al­lax lay­out (sim­i­lar to the New York Times’ leg­endary Snow­fall arti­cle, but ful­ly respon­sive) — with both ele­gance and sim­plic­i­ty. Through pro­to­typ­ing, we eval­u­at­ed a num­ber of tools (includ­ing the Aesop Sto­ry Engine), and even­tu­al­ly set­tled on Visu­al Com­pos­er. An addi­tion­al con­straint was for the client to eas­i­ly and quick­ly update table data (with­out any devel­op­er knowl­edge) — for this, we select­ed the intu­itive and flex­i­ble Tablepress plu­g­in.

Com­plet­ed with­in the allo­cat­ed six weeks pro­duc­tion time­frame, on this project I was respon­si­ble for:

  • Creative/Visual Design Col­lab­o­ra­tion
  • Exten­sive Art­work­ing Markup (of colours, ele­ments and sec­tions)
  • Respon­sive SVG info­graph­ics
  • Ani­ma­tion
  • User Expe­ri­ence & Wire­fram­ing
  • Qual­i­ty Assur­ance & Test­ing

Date: 29th July 2015

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Category: Product