Horse & Country TV

Sole­ly respon­si­ble for the reli­able qual­i­ty and cost-effec­tive deliv­ery of the OTT video-on-demand (VOD) prod­uct across EMEA North Amer­i­ca and the Pacif­ic, as well as pro­vid­ing sup­port for var­i­ous mar­ket­ing ini­tia­tives and ven­dor rela­tion­ships. This posi­tion cov­ered all aspects of dig­i­tal prod­uct (eCom­merce, ana­lyt­ics, design/marketing, prod­uct strat­e­gy and devel­op­ment), and required both a deep tech­ni­cal under­stand­ing of sub­scrip­tion-based dig­i­tal video and TV as well as the abil­i­ty to com­mu­ni­cate with both inter­nal and exter­nal tech­ni­cal and non-tech­ni­cal stake­hold­ers.

Horse & Coun­try TV is a British tele­vi­sion chan­nel broad­cast­ing in the UK and Ire­land on satel­lite tele­vi­sion on Sky 253 and online via H&C Play. H&C TV fea­tures pro­gram­ming about eques­tri­an­ism and coun­try lifestyle. H&C TV chan­nel is also avail­able across 44 mil­lion house­holds in the US, Nether­lands, Swe­den, Ger­many and Aus­tralia. We recent­ly launched on Ama­zon Chan­nels in UK and Ger­many.

  • Improved client ser­vice by cre­at­ing eas­i­ly under­stood tech­ni­cal doc­u­men­ta­tion (includ­ing User Per­sonas & User Sto­ries)
  • Reduced eCom­merce invol­un­tary churn by over 50%
  • Imple­ment­ed mobile-first, mul­ti-vari­ant Con­ver­sion Rate Opti­mi­sa­tion (CRO) test­ing
  • Enhanced inter­nal com­mu­ni­ca­tions with dig­i­tal infra­struc­ture (e.g. Slack, Zapi­er, Trel­lo) and cre­at­ed a detailed step-by-step Prod­uct Sup­port Guides to facil­i­tate
    back­log pri­ori­ti­sa­tion
  • Devel­oped and main­tained a mul­ti-tiered sub­scrip­tion eCom­merce SVOD dig­i­tal offer (includ­ing coupons, domain name strat­e­gy and DevOps)
  • Con­sol­i­dat­ed 15 web­sites into a sin­gle inte­grat­ed solu­tion (for eas­i­er updates and deliv­ered speed improve­ments of over 900%)
  • Geolo­cat­ed home­page to pre­vent sub­scrip­tions pur­chased in wrong coun­try
  • Dig­i­tal dis­play ad dis­tri­b­u­tion serv­er (OpenX) for traf­fic dri­vers to sub­scrip­tions, includ­ing sec­ond para­graph mobile-only unit
  • Count­down timer on time-based events and pre­mieres to increase FOMO
  • SSL cer­tifi­cate for high­er search results
  • Sim­ple SEO “traf­fic light” sys­tem for con­tent edi­tors
  • TV guide, extract­ed direct­ly from sched­ul­ing team dai­ly export
  • Face­book, Google Ana­lyt­ics and Hot­jar heatmap inte­gra­tions and con­fig­u­ra­tion (includ­ing open graph)
  • Affil­i­ate end-to-end track­ing mech­a­nism
  • Large num­ber of app platofrms (iOS mobile, Android mobile, Sam­sung TV, Ama­zon FireTV, Ama­zon Video, Ama­zon Prime, Android TV, Apple TV, Roku, and web) launched in six ter­ri­to­ries (UK, US, Swe­den, Ger­many, Nether­lands, and APAC)
  • Hun­dreds of redi­rec­tions put in place to avoid 404 errors from lega­cy links
  • Unbounce for mul­ti-vari­ant sub­scrip­tion test­ing
  • Tech­ni­cal doc­u­men­ta­tion for RFP and cre­at­ed eval­u­a­tion cri­te­ria for ven­dor selec­tion process

In this role, I was respon­si­ble for:

  • Word­Press mul­ti­site CMS and OTT plat­forms (struc­ture and con­tent) for 5 regions
  • Sub­scriber authen­ti­ca­tion, pay­ment gate­ways and fric­tion-free eCom­merce
  • Microsite devel­op­ment and deploy­ment
  • Man­ag­ing rela­tion­ship with OTT ven­dor and evolv­ing the ser­vice
  • Glob­al mar­ket­ing sup­port
  • User Expe­ri­ence (UX)
  • Back-end host­ing and serv­er con­fig­u­ra­tion

Date: 4th October 2017

Project url:

Category: Code, Product