A megatrend is a pattern or a movement which has a major impact on business and society as a whole. They can be used as a tool to help guide investment — but which megatrends should we invest in?
Pictet Asset Management asked AML Group to look at ways of owning this new investment space, thereby encouraging consumers to invest with them — and after extensive stakeholder engagement developed mega.online. A fully responsive content hub, the site brings together curated articles written by academics, scientists and entrepreneurs from many disciplines and backgrounds like Vaclav Smil (Bill Gates’ ‘must-read’ author) and Leo Johnson to provide independent advice on the forces shaping the sustainable future. Supported with infographics, diagrams and video, the informative articles on topics such as eating insects and energy storage integrating a number of social media tools (such as Twitter, LinkedIn and YouTube) to generate discussion and help guide users to specific theme investment funds only a click away.
A number of innovative features on the site helped to support this approach, including a ‘save for later’ tool (allowing content to be consumed on another device or shared with a group), and automatic generation of ‘reading time’ (as most of the content was long-form).
In this extensive campaign I was responsible for:
- Digital Project Management (including Staged Delivery)
- Information Architecture (Sitemaps)
- Creative/Visual Design Collaboration
- User Interface Design
- User Experience & Wireframing
- User Personas & Journeys
- Quality Assurance & Testing
I also assisted with Content Planning, Social Media Integration, and Domain Name Strategy.