Mega — The Forces That Shape Our Future

A mega­trend is a pat­tern or a move­ment which has a major impact on busi­ness and soci­ety as a whole. They can be used as a tool to help guide invest­ment — but which mega­trends should we invest in?

Pictet Asset Man­age­ment asked AML Group to look at ways of own­ing this new invest­ment space, there­by encour­ag­ing con­sumers to invest with them — and after exten­sive stake­hold­er engage­ment devel­oped A ful­ly respon­sive con­tent hub, the site brings togeth­er curat­ed arti­cles writ­ten by aca­d­e­mics, sci­en­tists and entre­pre­neurs from many dis­ci­plines and back­grounds like Vaclav Smil (Bill Gates’ ‘must-read’ author) and Leo John­son to pro­vide inde­pen­dent advice on the forces shap­ing the sus­tain­able future. Sup­port­ed with info­graph­ics, dia­grams and video, the infor­ma­tive arti­cles on top­ics such as eat­ing insects and ener­gy stor­age inte­grat­ing a num­ber of social media tools (such as Twit­terLinkedIn and YouTube) to gen­er­ate dis­cus­sion and help guide users to spe­cif­ic theme invest­ment funds only a click away.

A num­ber of inno­v­a­tive fea­tures on the site helped to sup­port this approach, includ­ing a ‘save for lat­er’ tool (allow­ing con­tent to be con­sumed on anoth­er device or shared with a group), and auto­mat­ic gen­er­a­tion of ‘read­ing time’ (as most of the con­tent was long-form).

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In this exten­sive cam­paign I was respon­si­ble for:

  • Pro­to­types
  • Dig­i­tal Project Man­age­ment (includ­ing Staged Deliv­ery)
  • Infor­ma­tion Archi­tec­ture (Sitemaps)
  • Creative/Visual Design Col­lab­o­ra­tion
  • User Inter­face Design
  • User Expe­ri­ence & Wire­fram­ing
  • User Per­sonas & Jour­neys
  • Qual­i­ty Assur­ance & Test­ing

I also assist­ed with Con­tent Plan­ning, Social Media Inte­gra­tion, and Domain Name Strat­e­gy.

Date: 30th March 2016

Project url:

Category: Product, UX