CBI is the ‘voice of business’. In today’s economic reality, in terms of public opinion, there is a loss of business confidence and growing support for anti-business legislation. To redress this issue and attempt to balance the conversation by allowing pro-business issues to be heard, The Great Business Debate campaign was launched at the CBI Annual Conference in 2014.
The campaign consisted of a website, a Twitter campaign, HTML emails, online and press advertising as well as a series of live debates. The website contained articles, news and opinion from business entrepreneurs, tax campaigners, business leaders and even the Archbishop of York. It was also a platform for polling, quizzes, case studies and a debate toolkit (so companies can continue the discussion offline).
As of September 2015, there have been over 160k pageviews, from over 86,000 users. With over 8,500 followers on Twitter, it’s definitely got people talking and has ‘moved the dial’ for trust in business. The CBI have long-term plans for this campaign (and has now created new social media distribution channels for the website content on YouTube, LinkedIn and Google+) and will extend it to include live webcasts, as well as developing more local events to stimulate the debate even further.
In this extensive campaign I was responsible for:
- Standardised Development and Deployment Platform (WordPress)
- User Experience
- Quality Assurance