The Great Business Debate

  • The Great Business Debate
  • The Great Business Debate
  • The Great Business Debate
  • The Great Business Debate
  • The Great Business Debate

CBI is the ‘voice of busi­ness’. In today’s eco­nom­ic real­ity, in terms of pub­lic opin­ion, there is a loss of busi­ness con­fid­ence and grow­ing sup­port for anti-busi­ness legis­la­tion. To redress this issue and attempt to bal­ance the con­ver­sa­tion by allow­ing pro-busi­ness issues to be heard, The Great Busi­ness Debate cam­paign was launched at the CBI Annu­al Con­fer­ence in 2014.

The cam­paign con­sisted of a web­site, a Twit­ter cam­paign, HTML emails, online and press advert­ising as well as a series of live debates. The web­site con­tained art­icles, news and opin­ion from busi­ness entre­pren­eurs, tax cam­paign­ers, busi­ness lead­ers and even the Arch­bish­op of York. It was also a plat­form for polling, quizzes, case stud­ies and a debate toolkit (so com­pan­ies can con­tin­ue the dis­cus­sion offline).

As of Septem­ber 2015, there have been over 160k pageviews, from over 86,000 users. With over 8,500 fol­low­ers on Twit­ter, it’s def­in­itely got people talk­ing and has ‘moved the dial’ for trust in busi­ness. The CBI have long-term plans for this cam­paign (and has now cre­ated new social media dis­tri­bu­tion chan­nels for the web­site con­tent on You­Tube, Linked­In and Google+) and will extend it to include live web­casts, as well as devel­op­ing more loc­al events to stim­u­late the debate even further.

In this extens­ive cam­paign I was respons­ible for:

  • Stand­ard­ised Devel­op­ment and Deploy­ment Plat­form (Word­Press)
  • User Exper­i­ence
  • Qual­ity Assurance

Date: 29th July 2015

Project url: http://thegreatbusinessdebate.co.uk

Category: Product