The Great Business Debate

CBI is the ‘voice of busi­ness’. In today’s eco­nom­ic real­i­ty, in terms of pub­lic opin­ion, there is a loss of busi­ness con­fi­dence and grow­ing sup­port for anti-busi­ness leg­is­la­tion. To redress this issue and attempt to bal­ance the con­ver­sa­tion by allow­ing pro-busi­ness issues to be heard, The Great Busi­ness Debate cam­paign was launched at the CBI Annu­al Con­fer­ence in 2014.

The cam­paign con­sist­ed of a web­site, a Twit­ter cam­paign, HTML emails, online and press adver­tis­ing as well as a series of live debates. The web­site con­tained arti­cles, news and opin­ion from busi­ness entre­pre­neurs, tax cam­paign­ers, busi­ness lead­ers and even the Arch­bish­op of York. It was also a plat­form for polling, quizzes, case stud­ies and a debate toolk­it (so com­pa­nies can con­tin­ue the dis­cus­sion offline).

As of Sep­tem­ber 2015, there have been over 160k pageviews, from over 86,000 users. With over 8,500 fol­low­ers on Twit­ter, it’s def­i­nite­ly got peo­ple talk­ing and has ‘moved the dial’ for trust in busi­ness. The CBI have long-term plans for this cam­paign (and has now cre­at­ed new social media dis­tri­b­u­tion chan­nels for the web­site con­tent on YouTube, LinkedIn and Google+) and will extend it to include live web­casts, as well as devel­op­ing more local events to stim­u­late the debate even fur­ther.

In this exten­sive cam­paign I was respon­si­ble for:

  • Stan­dard­ised Devel­op­ment and Deploy­ment Plat­form (Word­Press)
  • User Expe­ri­ence
  • Qual­i­ty Assur­ance

Date: 29th July 2015

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Category: Product