CFA Institute Career Mapping Tool

  • CFA Institute Career Mapping Tool
  • CFA Institute Career Mapping Tool
  • CFA Institute Career Mapping Tool

The aim of this pro­ject was to refine a bulk email data­bases of pro­spect­ive stu­dents, by tak­ing them through a 10-step career man­age­ment tool (to determ­ine a suit­able role and learn­ing pro­gram). Fully respons­ive, mobile-friendly and IE7 com­pat­ible, this site received over 140,000 hits in the first week of launch­ing. Users were able to share their spe­cif­ic res­ult in social media, using bespoke Open Graph API integration.

Cross-platform, Responsive Design

The tool encour­aged engage­ment between the user and the CFA Insti­tute brand and helps the user to determ­ine wheth­er CFA Pro­gram, Clar­itas or CIPM is right for them. Fully respons­ive, mobile-friendly and IE7 com­pat­ible, this site received over 140,000 hits in the first week of launch­ing. Users were then able to share their spe­cif­ic res­ult in social media, using bespoke social media API integration.

Extending the Brand

In con­sulta­tion with the CFA’s mar­ket­ing, cre­at­ive devel­op­ment, edu­ca­tion and web ser­vice teams, This­City were able to enhance the exist­ing cre­at­ive brand guidelines using gradi­ents and anim­a­tion in order for the imple­ment­a­tion of an attract­ive, smooth and eleg­ant visu­al design.

Metrics & Reporting

All micro-inter­ac­tions with the map­ping tool were meas­ured (e.g. ques­tions answered, quiz com­ple­tions, vis­its, time on site, com­ple­tion, for­wards, shares) and this was reflec­ted the engage­ment with the stu­dent pro­spects in the CFA Pro­gram, Clar­itas and CIPM database.

55
Unique Visitor Conversion (%)
7
Degree Disciplines Targeted
7
Global Key Markets
140000
Hits in the first week

On this pro­ject I was respons­ible for:

  • Front-end devel­op­ment
  • User Jour­ney, User Exper­i­ence and User Interface
  • GA cus­tom cam­paign parameters
  • Back-end host­ing and serv­er configuration
  • Data­base Management
  • Admin­is­trat­ive Documentation
  • Google Ana­lyt­ics reporting
  • Social Media shar­ing integration

Date: 10th February 2014

Client: ThisCity

Category: Code, Product