CFA Institute Career Mapping Tool

  • CFA Institute Career Mapping Tool
  • CFA Institute Career Mapping Tool
  • CFA Institute Career Mapping Tool

The aim of this project was to refine a bulk email databases of prospective students, by taking them through a 10-step career management tool (to determine a suitable role and learning program). Fully responsive, mobile-friendly and IE7 compatible, this site received over 140,000 hits in the first week of launching. Users were able to share their specific result in social media, using bespoke Open Graph API integration.

Cross-platform, Responsive Design

The tool encouraged engagement between the user and the CFA Institute brand and helps the user to determine whether CFA Program, Claritas or CIPM is right for them. Fully responsive, mobile-friendly and IE7 compatible, this site received over 140,000 hits in the first week of launching. Users were then able to share their specific result in social media, using bespoke social media API integration.

Extending the Brand

In consultation with the CFA’s marketing, creative development, education and web service teams, ThisCity were able to enhance the existing creative brand guidelines using gradients and animation in order for the implementation of an attractive, smooth and elegant visual design.

Metrics & Reporting

All micro-interactions with the mapping tool were measured (e.g. questions answered, quiz completions, visits, time on site, completion, forwards, shares) and this was reflected the engagement with the student prospects in the CFA Program, Claritas and CIPM database.

55
Unique Visitor Conversion (%)
7
Degree Disciplines Targeted
7
Global Key Markets
140000
Hits in the first week

On this project I was responsible for:

  • Front-end development
  • User Journey, User Experience and User Interface
  • GA custom campaign parameters
  • Back-end hosting and server configuration
  • Database Management
  • Administrative Documentation
  • Google Analytics reporting
  • Social Media sharing integration

Date: 10th February 2014

Client: ThisCity

Category: Code, Product