leewarn.org

  • leewarn.org

Logo design, busi­ness cards, web­site design, email mar­ket­ing and pro­duc­tion for Lee Warn — a mul­ti-sport ath­lete, mar­riage cel­e­brant and moti­va­tion­al speak­er.

The dynam­ic iden­ti­ty con­tains a ref­er­ence to Rorschach inkblots, which allows the view­er to man­i­fest their own inter­pre­ta­tion of the brand. Each appli­ca­tion of the logo employs a dif­fer­ent inkblot — for exam­ple, the busi­ness cards used eight dif­fer­ent back­grounds and the email foot­er uses a slow­ly chang­ing GIF ani­ma­tion.

Date: 7th January 2012

Client: Lee Warn

Category: Code, Design