leewarn.org

  • leewarn.org

Logo design, business cards, website design, email marketing and production for Lee Warn — a multi-sport athlete, marriage celebrant and motivational speaker.

The dynamic identity contains a reference to Rorschach inkblots, which allows the viewer to manifest their own interpretation of the brand. Each application of the logo employs a different inkblot — for example, the business cards used eight different backgrounds and the email footer uses a slowly changing GIF animation.

Date: 7th January 2012

Client: Lee Warn

Category: Code, Design