leewarn.org

  • leewarn.org

Logo design, busi­ness cards, web­site design, email mar­ket­ing and pro­duc­tion for Lee Warn — a multi-sport ath­lete, mar­riage cel­eb­rant and motiv­a­tion­al speaker.

The dynam­ic iden­tity con­tains a ref­er­ence to Rorschach inkblots, which allows the view­er to mani­fest their own inter­pret­a­tion of the brand. Each applic­a­tion of the logo employs a dif­fer­ent inkblot — for example, the busi­ness cards used eight dif­fer­ent back­grounds and the email foot­er uses a slowly chan­ging GIF animation.

Date: 7th January 2012

Client: Lee Warn

Category: Code, Design