Visa — “Flipping Clock”
An actionscript (AS2) Flash-based banner campaign to promote Visa’s credit card for business, these animations were used in many sizes and creative executions. It starts with the real time (retrieved from the user’s computer clock), and increases in speed to give the impression of ‘time flying by’.
Careful attention to detail meant it closely represented both the analogue mechanism and a blurred animation effect, while still being fully generated in real time.
Samsonite — “Cubelite”
This multi-channel campaign for Samsonite to promote Cubelite (now re-branded as Lite-cube) consisted of a number of Flash online banner placements for premium retailers (such as House of Fraser, Harrods, Selfridges and John Lewis), as well as videos for LCD signage in Westfield shopping malls and digital escalator panels on the London Underground. The products in the Flash-only banners started in random positions, and utilised a simple collision-detection algorithm and real-world shadows to give the 40kb files more visual interest.
The rich media versions contained extensively re-edited, extended and rotated cuts of the original TVC (refined for each placement size).