Social Media Kit Pro

Here’s the ulti­mate guide to cre­at­ing social media imagery effect­ively in 2016, all in the same place.

Opengraph — why so many images?

Firstly, a great post by Gar­rett Heath at Rack­space that I’ve been using for a long time. It pro­poses a single 1600 x 800 image with safe areas that will work as open­graph images for unfurl­ing on all the major social media chan­nels — Face­book, Linked­In, Twit­ter, and Google+. One image to rule them all, indeed (cor­rect me if I’m wrong here, please).

One Image to Rule Them All

Dimensions — how wide, how high

Next up, the ulti­mate cheat sheet infograph­ic from Jam­ie Spen­cer for image dimen­sions across Face­book, Twit­ter, Google+, Ins­tagram, Pin­terest, Tumblr, Linked­In and You­Tube. If you’re cre­at­ing a pro­file on any of these, this should be your first port of call. Until they change, of course.

Facebook image sizes

PSD Approval Mockups

This leads me onto the last (but by no means least) link, you’ll be want­ing some mockup PSD tem­plates to demon­strate your great images. There are a bunch of sites out there with down­load­able PSDs (this one from everyinteraction.com is pretty good), but the best one I’ve found is actu­ally a plu­gin for Pho­toshop called Social Kit Pro. It down­loads new ver­sions when a tem­plate (Face­book, Twit­ter, Google+, Linked­In, VKon­takte, Ins­tagram, You­Tube and Dribbble) is updated, for a single fee of $39.99 (£28).

Social Media Kit Pro - LinkedIn