McTrax: A Paper Placemat Music Production Studio

Cre­at­ing music can really trig­ger cre­ativ­ity in (young) people. That’s why McDonald’s in the Neth­er­lands intro­duced McTrax: a paper placemat turned into a full music pro­duc­tion station.

By the use of con­duct­ive ink on a piece of paper you can con­nect your smart­phone to the placemat via Bluetooth.

via thefwa.com