Rage Against The Branding Machine
So, a grass-roots Facebook campaign sees “Killing in the Name” beat X‑Factor winner to the Christmas number one in the UK.
Earlier this year in June, Starbucks opens an experimental “stealth store” with little visible branding (15th Avenue Coffee and Tea — “inspired by Starbucks”, but actually copied en masse from local stores in the area), sending the advertising agency in a spin. Has the worm finally turned?
via bbc.co.uk and marketingmagazine.co.uk