Monthly Archives: July 2013

Interview: Dino Ignacio (Dead Space)

Dino Ignacio is the UI lead at Electronic Arts for the Dead Space franchise of games. His work is at an interesting intersection point between fantasy and reality. It has fantastical design elements, and exists in otherworldly environments, but it also needs to be usable, so that players can enjoy the game.


Coca-Cola’s “Small World Machines”

People from both countries who engaged with the screens were encouraged to complete a friendly task together such as wave, touch hands, draw a peace sign or dance before they shared a Coca-Cola.

Coca-Cola recently put digital signage-enabled and connected vending kiosks in two popular shopping malls in Lahore (Pakistan) and New Delhi (India), hostile neighbors with simmering resentments that once were part of the same nation.

Of course we know that The Coca-Cola Company is really a heartless corporate behemoth, trying to win market share by winning the hearts and minds of the people.

Sure, it’s a little (ok, perhaps overly) sweet, but a step in the right direction. Perhaps next we’ll have coke-sponsored NGO initiatives?