GE — Olympic Visualizations

With the 2012 Lon­don Sum­mer Olympics just around the cor­ner, the incred­i­ble Jake Sargeant (House MD open­ing titles, Ter­mi­na­tor Sal­va­tion, TRON Lega­cy, & Obliv­ion) was approached by Moth­er­ship and direc­tor David Rosen­baum to throw down some data visu­al­iza­tions for some poten­tial GE Olympic spots.

Although these visu­al­iza­tions were meant to com­ple­ment high speed footage for present day com­mer­cial spots, this is a taste of what I hope we’ll see in the Olympics of the future real-time data visu­al­iza­tions that ana­lyze an athlete’s move­ment cap­tured in slow motion. Here’s to the future.